To celebrate the launch of Dead Island 2, a satirical video creative has been released that draws inspiration from classic American infomercials and advertises the Deathwish policy. Rather, it focuses on changing attitudes toward passing away and promoting positive ways to remember loved ones. It's worth noting that the Deathwish is a non-legally-binding option on life insurance policies offered by DeadHappy. As such, the Deathwish might be the solution for those who want to make a unique statement. Accordingly, those fears include being cremated and having their ashes scattered, having their organs donated, or having a traditional burial underground in a coffin (boring!). Of course, that's a far better send-off than most Brits fear happening to their bodies after being unalived. "Send your mates to the real LA for a zombie cocktail fuelled party before it goes to hell! A wake to end all wakes, in your honor," the product page states. It's also about leaving a lasting impression after death. So to address this fear, the Deathwish provides funeral expenses coverage and instructions for friends and family to party it up in a celebratory wake that guarantees no unwanted resurrections.īut the Deathwish is not just about avoiding a zombie apocalypse. According to a poll of 2,000 adults, zombie resurrection apparently tops many Brits' post-death fear, with 40% stating they don't want to return as a zombie (go figure). Dead Island 2 has teamed up with UK-based insurance company DeadHappy to offer a unique service called the "Deathwish" that aims to help prevent loved ones from rising from the dead as flesh-eating zombies.
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